Okay Look.

We are not in the business of judging other women. Honestly. It goes against everything we stand for.

We believe that every single woman should express and empower herself whoever she wants. Wear as little or as much as you want. Wear loads of make up or no make up. Party hard or go to bed by ten. Have kids or don’t. Work hard or chill out. As long as you value yourself and are your own person, doing what makes you happy on your own terms and without hurting anyone, knock yourself out honey.

However, we do believe that anyone who has influence and is considered a role model has a moral responsibility to use that platform in a positive way.

The Kardashian/Jenner sisters are the most famous people on earth. Love them or hate them, they have massive influence, and have managed to make multi-million dollar careers. Little girls across the world look up to them, and whether we like it or not, they are influencing the decisions they make, the values they form, and the women they become.

We were shocked when we saw this video of the sisters discussing how ‘skinny’ Kim is, shared earlier this week…


Kendal: I’m really concerned I like don’t think you’re eating.  You’re like so skinny

Kim: Oh my God thank you!

Khloe: I’ve never seen a skinnier person in my life

Kim: I’m 119 pounds, I will say when I take out my hair extensions I am less.

Khloe: She’s like anorexic here, her arms are like pin thin!

We honestly don’t even know where to start with how harmful this narrative is. It implies that being skinny is the only thing that matters, that to be described as skinny is the ultimate goal. Our bodies do not define us, our value should not be based on how we look but more who we are as people, and how we treat each other. Putting all of our energy into moulding ourselves to look like the 1% of people who were born with the pretty gene is destructive, unrealistic and, lets face it, bloody exhausting.

Here’s the point to all this. As women, we need to make important decisions about whats important to us, what we value in ourselves and others, and how we hope to be remembered as people. Pursuit of certain things will never result in happiness.

You will never be rich enough, thin enough, beautiful enough or powerful enough. Are the Kardashians truly happy and fulfilled. We don’t think so. Have you noticed how much time they spend crying?

Here are the things that will make you feel truly fulfilled:

  1. Make friends with your body. Take care of it. Feed it. Try to make it stronger and more powerful. Don’t deprive it.
  2. Use the gifts you have to make a positive influence on others. Be kind. Share. Help others.
  3. Learn as much as you can about the world, and about yourself. Develop an empathy for those who don’t have what you have. Listen.
  4. Make meaningful relationships and friendships that make you feel loved. That love should not be dependent on your weight, your wealth or your influence.
  5. With each step you take on the ladder, look behind you, and offer a hand to those who are further down. There’s room for everyone at the top.

Your body is not an ornament, it is the vehicle that will take your soul wherever your heart desires, all you have to do is truly believe it, and be thankful for it, and treat it with compassion and love.

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