Jameela Jamil is on a crusade.
The “Good Place” actress has been calling out the beauty industry for some time (we’ve talked about this before), for setting unrealistic standards and preying on the insecurities of women who feel like they’re never good enough in order to take our money.
This week she had a go at Avon, for using a campaign that we might have thought harmless, as so much of this manipulation is subliminal at this stage that we don’t even see it coming.
Avon’s “Naked Proof” cream promises to reduce your stretch marks and blemishes so you can feel confident, which implies that, should you have stretch marks or blemishes that you have no right to feel confident? Jameela says that companies like these are selling fear, as we can’t stop, time, age or gravity no matter how much money we spend.
This is her recent viral tweet:
Every body is beautiful, unless they have any “flaws” I guess. What a gross abuse of the body positive movement. I want you all to look out for this constant manipulation. Once you see it, you can’t unsee it. It’s everywhere. You are constantly being manipulated to self hate. pic.twitter.com/cUnV8N3lD8
— Jameela Jamil (@jameelajamil) January 19, 2019
And yet EVERYONE has dimples on their thighs, I do, you do, and the CLOWNS at @Avon_UK certainly do. Stop shaming women about age, gravity and cellulite. They’re inevitable, completely normal things. To make us fear them and try to “fix”them, is to literally set us up for failure pic.twitter.com/78kqu3nHeE
— Jameela Jamil (@jameelajamil) January 19, 2019
And she didn’t stop there, proceeding to call a spade a manipulative, money grabbing, shameful spade.
The way this industry sells fear to (only) women about the inevitable effects of time and gravity, and a slowing metabolism, makes me feel sick. The corrective beauty industry is booming at an all time high, because they have ensured our self worth is at an all time low. pic.twitter.com/B68E4isLaI
— Jameela Jamil (@jameelajamil) January 19, 2019
And would you believe it, it worked! Avon backed down and removed their message, admitting that their message was “missing the mark”.
THIS RIGHT HERE IS PROGRESS!!!! Thank you @AvonInsider for listening to us. https://t.co/AJsB4cGqZT
— Jameela Jamil (@jameelajamil) January 19, 2019
This is brilliant, a woman with a platform using it to call out all that is wrong with the world, on behalf of those of us who scream into the abyss every time we look at twitter or Instagram and see how it is out to destroy every bit of confidence or self-love we possess.
We are all beautiful, capable and worthy. Say it with us.
For extra bonus points, here’s a video of Jameela speaking about this same subject in 2008.
