Big news from Instagram today, they are blocking the haters!

Haters are something none of us should have to worry about, and should pay no heed, as negative comments say more about the commenters than the commentees.

Instagram CEO and co-founder Kevin Systrom announced today on the platform that Instagram has implemented new tools to help users protect their accounts from hateful comments and trolling.

“To empower each individual, we need to promote a culture where everyone feels safe to be themselves without criticism or harassment,” Systrom wrote. “It’s not only my personal wish to do this, I believe it’s also our responsibility as a company. So, today, we’re taking the next step to ensure Instagram remains a positive place to express yourself.”

The newest feature is a keyword moderation tool that will be accessible to all users (it was previously only available to celebrities and public figures). When users tap the gear icon in the app, they will find a “Comments” section that allows them to list words that they deem offensive or inappropriate. Any comments containing these words will be automatically hidden from their posts’ comment feed. Instagram has provided a few default words, or users can choose their own terms to eliminate.

This keyword moderation is in addition to tools already in place on the app, including the ability to block users and delete or report comments.

In his post, Systrom said that he hopes the implementation of these tools will allow the diverse Instagram community to continue expressing themselves freely without fear of negative backlash.

Read the full statement below:

A Note from Kevin Systrom (@kevin): When Mike and I first created Instagram, we wanted it to be a welcoming community where people could share their lives. Images have the ability to inspire and bring out the best in us, whether they are funny, sad or beautiful. Over the past five years, I’ve watched in wonder as this community has grown to 500 million, with stories from every corner of the world. With this growth, we want to work diligently to maintain what has kept Instagram positive and safe, especially in the comments on your photos and videos. The beauty of the Instagram community is the diversity of its members. All different types of people — from diverse backgrounds, races, genders, sexual orientations, abilities and more — call Instagram home, but sometimes the comments on their posts can be unkind. To empower each individual, we need to promote a culture where everyone feels safe to be themselves without criticism or harassment. It’s not only my personal wish to do this, I believe it’s also our responsibility as a company. So, today, we’re taking the next step to ensure Instagram remains a positive place to express yourself. The first feature we’re introducing is a keyword moderation tool that anyone can use. Now, when you tap the gear icon on your profile, you’ll find a new Comments tool. This feature lets you list words you consider offensive or inappropriate. Comments with these words will be hidden from your posts. You can choose your own list of words or use default words we’ve provided. This is in addition to the tools we’ve already developed such as swiping to delete comments, reporting inappropriate comments and blocking accounts. We know tools aren’t the only solution for this complex problem, but together we can work toward keeping Instagram a safe place for self-expression. My commitment to you is that we will keep building features that safeguard the community and maintain what makes Instagram a positive and creative place for everyone. To learn more about comments on Instagram, check out help.instagram.com. Kevin Systrom CEO & Co-founder, Instagram

A photo posted by Instagram (@instagram) on Sep 12, 2016 at 8:00am PDT