Fiona Curtin

Fiona Curtin is the Marketing Director at HEINEKEN Ireland. She has over 20 years of experience in brand management, innovation, and marketing in Ireland and abroad. She’s a big hurling and rugby fan – and an avid documentary watcher.

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Senior Ambassadors

Our Senior Ambassadors (Sambos) are an incredibly important part of our organisation. Some of them have been with us since day one and all of them believe in the Shona mission for girls in Ireland. Many of our Sambos also do advocacy work on everything from LGBTQ+ rights to mental health, anti-stalking legislation, road safety

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Junior Ambassadors

Our Junior Ambassadors (Jambos) are leading the way, spreading the Shona message of kindness and positivity in schools across Ireland. In additon to their important work in schools,  our Jambos have attended monthly meetings, created social media posts, spoken in front of Members of the European Parliament, been on national radio, and sent petitions for

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Fitzgerald Power

The Fitzgerald Power team are a force of nature who we met in late 2023. Since day 1, they have backed us with endless support when it comes to all things finance and governance.

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&Smyth

&Smyth are the PR Queens that support The Shona project in sharing our story. Gemma, Kiah, Ann, Katie and Ciara have been on board with our chaos for nearly 2 years now, and we consider them as family!

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Vivienne Flood

Vivienne is currently Head of Public Affairs, RTÉ, having previously held a number of different Communication roles there also. Prior to joining RTÉ she worked within the voluntary sector for Early Childhood Ireland and Barretstown. She has recently qualified with an MSc in Management Practice from the Irish Management Institute and has just completed a

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Áine Kerr

Áine Kerr is co-founder and COO of technology start-up Kinzen. She is a former primary school teacher, former Global Head of Journalism Partners at Facebook in New York, former Managing Editor at social media news agency Storyful, and former political correspondent with Irish newspapers. Áine is also an accredited Executive Coach and is the host of her

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Judith Mullally

Judith reigns from Waterford, in the Southeast of Ireland. She’s a lover of fashion, spoken word, music, people, and the ocean! She is currently studying psychology and counselling. Prior to commencing her studies last year, she was a professional singer/dancer turned entertainment director for CCL, touring the world and sailing the open seas performing on

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Gillian Maxwell

Gillian is an entrepreneur who brought the Flying Tiger Copenhagen brand to Ireland and then to the USA.  Before this, she worked for the Special Olympics World Summer Games – the best job she ever had! Mum to Kate and John, she loves to drink tea and chat, and is mad for all things chocolate!

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Ellen Conway

Ellen graduated from WIT with a Bachelor of Business degree with a specialisation in Marketing and has most recently graduated from SETU with a Master in Science in Digital Marketing Practice. Her role sees her playing a part in many aspects of The Shona Project from workshop bookings, to communications, to strategy and stakeholder relationship

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Steph Golds

Steph is a long-time friend of The Shona Project (TSP), she first met Tammy in 2018. She came across TSP scrolling on Instagram and fell in love with our mission. Since then, Steph has become a mom of 2 little boys, Dylan & Conor. She started her career in the financial services industry in 2007

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Antoinette McDermott

Antoinette currently works as the Regulatory Lead at the Central Bank of Ireland, and has years experience in regulation, governance, banking and diversity and inclusion. Despite the fact that Antoinette is obsessed with policies and procedures, she is also the best craic of all time.

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Kathryn Kenneally

Kathryn has years of experience as a Chartered Management Accountant and the co-founder and director of Dairy Direct.

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Tammy Darcy : Founder

The year Tammy turned 14 everything changed. Her parents went through a messy separation, and her older sister, Shona was diagnosed with an acquired brain injury that rendered her physically and mentally disabled and left her requiring full-time nursing care. It was also the year she was bullied so badly in school that she spent

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Laura Wall

Laura is a creative genius who currently works as a group director for Thinkhouse. Laura is a culture sponge and PR nerd who fell in love with The Shona Project when we pitched to her in her previous job in 2019. She helps us tell our story in a colourful and lovable way.

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Freya

Freya may be young, but she is fiercely passionate about girls following their dreams and being whoever, they want to be. She can often be found smiling sweetly at boys on the soccer pitch before flattening them. Having struggled with her mental health over the past 2 years, she is more driven than ever to

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Supported By

Our Pro bono Partners

The Shona Project is a company limited by guarantee. Registered charity number: 20206722. Company registration number: 592520.