Emma Baker is the Founder and Director of Aspire Agency. A consultancy agency set out with the ambition to work with clients and projects passionate about making a difference.

With over 15 years of experience producing events in Ireland and internationally, Emma’s career has seen her work on every aspect of events from original brief, through strategy to programming and production. Her focus is always on ensuring the guests’ experience is as enjoyable and impactful as possible.

She has an invested interest in working within education on topics that impact the youth of today – so to join the Shona team as Event Director of Shine Festival, is the perfect fit!

Off duty, Emma has a passion for personal development and is a true believer in the power of mindfulness and meditation.